Originals London is a creative lifestyle brand dedicated to sourcing and designing a unique, curated selection of accessories, home decor and gifts.

We actively support female entrepreneurship, buying predominantly from female founded businesses and artisans. More women are starting businesses than ever, yet they are still underfunded and less likely to recover post-pandemic. We want to help address gender imbalance and meet the demand to shine a light on these fantastic businesses for our customers.

Founder Alice's roots growing up in Asia as well as her degree and passion for History of Art lends itself to what we hope you agree is an interesting and unique curation. After working in interior and lifestyle brands for over 7 years she set up the company in January 2021 during the pandemic whilst still working full time and moved into her first studio in September 2022 to begin working full time on the business.

Alice also designs a selection of our products and illustrates many of our prints and cards. We operate in a studio in East London with the help of Alice's cat Opal, who is especially interested in helping open and inspect deliveries.

From a beautiful statement vase to a set of napkins that elevate your dinner parties we hope you find truly special pieces that you will treasure or enjoy gifting to your nearest and dearest. Alice makes all stock decisions on the premise that she 'will never sell anything she wouldn't have in her own home', using and 'test driving' samples of products for weeks before they go live to make sure we are happy to share them with you.

We aim to put buying preloved back on the map as a sustainable way of buying beautiful things as well as collecting unique pieces. We love to style and incorporate unique vintage pieces with other modern items in our collections for a fresh yet unique look.

Our values

  • We believe in the joy of finding and treasuring something a little bit different

  • We actively support female creativity and entrepreneurship

  • We curate our product selection and edits artistically and thoughtfully

  • Our signature styling encorporated new with with vintage, preloved one-offs

  • We are a founder-led business; ‘nothing I wouldn’t have in my own home’

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